Ideon Media’s strategic solutions deliver powerful branded campaigns, produced by our in-house content development teams and award-winning editors.
Paired with ROI-generating targeting and amplification, we reach the consumers that drive your business.
Our network of influential voices includes leading owned and operated sites: SavvyMom and 29Secrets, and exclusive representation of major US publishers such as IGN, Complex, Billboard, The Hollywood Reporter, Vulture, The Cut, New York Magazine and Scary Mommy.
Amplify your story with turnkey editorial and video content, dynamic ad units, influencer integrations and live streams – or extend your connection with consumers from digital to experiential, by bringing your message to life with one of our branded events.
Work with us for digital expertise and access to the top-ranked networks across Canada in: parenting, beauty & fashion, gaming, and men’s and women’s lifestyle.
Careers
June 13, 2023:
Now Hiring: Director, Programmatic Monetization
Latest News
November 13, 2023:
Ideon Media Appoints First Chief Revenue Officer RJ Pauloski
March 1, 2020:
Parent Life Network Acquires Help! We’ve Got Kids
Digital content solutions built in-house
Via turnkey digital content solutions built in-house, we leverage a network of influential voices and access to 17M engaged Canadians to integrate your brand into the feed of your target consumer.
Our Services
Our clients can reach and engage their audience with maximum performance and efficiency using our range of full-service in-house solutions.
Media Planning & Strategy
We help clients meet marketing goals by developing multi-platform campaigns that employ strategic combinations of display, video, social and mobile advertising to effectively reach target audiences.
Branded Written & Video Content
Working with our in-house creative and production teams, clients have the ability to bolster brand awareness with custom content solutions, innovative branded integrations and tailor-made native advertising campaigns.
Influencer & Blogger Programs
We use our extensive influencer and blogger networks to help clients leverage the voices of prolific influencers across a number of categories to deliver key brand messaging and sponsored content.
Social Media Amplification
Our social media team leverages people power to encourage social discovery for our clients, helping to amplify their brand messaging across social platforms while making sure content is platform-specific.
Custom Rich Media Production
We create custom rich media ad units in-house for our clients, ensuring unique and innovative audience interaction and engagement opportunities online.
Mobile
We develop and distribute innovative and engaging mobile content across a variety of different formats, from banners to native to custom formats.
Performance/ Programmatic/ PMP
Our performance and video networks and private marketplace, coupled with our proprietary data and analytics and unique campaign optimization technology, enables our clients to leverage the power of programmatic buying and real-time bidding to reach the right audience across our owned and partner properties, all while being able to optimize campaigns for maximum performance on the go.
Online & Offline Events
From digital live streams to real-world experiential activations, our events team brings our clients’ brands together with people with unique experiences both on and offline.
Our Publishing Portfolio
Maple Media Inc., our wholly-owned and operated digital publishing company, specializes in creating unique and engaging web content that’s optimized for every device. Our roster of leading publishers cater to 9 million unique Canadian visitors each month across a number of different categories.
Our Publishing Partners
Our category-spanning network of premium publishing partners attract more than 17 million unique Canadian views a month. We handle all inventory for Canada, including premium, mobile, video & YouTube.
Our Team
Kevin Bartus
President & CEO
Kevin Bartus is one of Toronto’s original digital entrepreneurs. His first digital venture, Blue Spark, was one of the most successful digital agencies during the first dot-com boom, with clients including Rogers Media, Torstar, CBC, TVO, and The Score. From 2006 to 2008, Kevin was the original VP of Digital Media for Rogers Media, where he formed the initial team of 150 people and doubled revenue from $23M to $50M, reporting directly to the CEO. Kevin founded Ideon Media in 2009 and Maple Media in 2010. Kevin’s background includes consulting positions at BCG and Accenture, an MBA from Harvard and undergrad and graduate degrees from MIT.
RJ Pauloski
Chief Revenue Officer
RJ Pauloski is a 20 year veteran of the Canadian digital advertising industry, specializing in the commercialization of digital media business and developing monetization strategies for digital media assets. He has held various leadership roles across Canadian digital media and ad tech, including positions at Microsoft, Teads, Reddit, Verizon Media/AOL, 20th Century Fox and as a founder of VC-backed startups. RJ also currently serves on the IAB Canada Board of Directors and has previously served on the IAB’s Publisher and Digital Video Committees. RJ brings deep strategic insight to digital media business and has helped major companies launch, scale and manage digital advertising business in Canada.
Natalie Milne
Vice-President of Content
As the Vice President of Content, Natalie works to help generate revenue across all Maple Media properties, establish strategic partnerships and oversees the management of recruitment and retention tactics for the SavvyMom Collective influencer network. Prior to joining Maple Media, Natalie led the growth and advancement of some of Canada’s largest lifestyle websites, including TodaysParent.com. She holds a Bachelor of Arts degree in Political Science from the University of Toronto and a post-graduate diploma in Book and Magazine Publishing from Centennial College.
SHAWN PHELAN
Vice-President of Brand Partnerships
Prior to joining Ideon Media in January 2020, Shawn spent over 17 years at VICE leading revenue and 360 degree integrated marketing partnerships. Shawn founded the VICE office in Toronto in 2003, and helped it grow to over 250 full-time employees thanks to major partnerships with many of Canada’s top advertisers. In 2017 Shawn and his team won 3 Marketing Innovation Awards for the BMO partnership “VICE Money,” including Gold for Best in Finance.
Christopher Turner
Editorial Director
Christopher Turner is the editorial director for Maple Media’s men’s and women’s O&O lifestyle properties as well as the editor-in-chief for Complex Canada. He is an award-winning writer, editor and lifelong fashionisto with a passion for social justice, pop culture, fashion and sneakers. He holds an Honours B.A. in Literature from the University of Toronto and has penned pieces for print magazines and online publishers including: Toronto Life, FASHION Magazine, IN Magazine, Hollywood Reporter, Who What Wear, Sympatico MSN, Fashion Television, New York Magazine, CBC, Toronto Sun, Huffington Post, DesignLines, Disney and many more.
