ABOUT IDEON MEDIA
Launched in 2010 by Kevin Bartus, one of Toronto’s original digital entrepreneurs, Ideon Media is Canada’s leading digital media company, offering exclusive access to premium Canadian and international publications.
Ideon Media is unique in the Canadian media landscape: a proud independent company that provides advertisers with a full suite of in-house integrated marketing solutions. Reaching 19 million engaged unduplicated Canadians, Ideon Media combines scale with innovation across digital media, connected television, digital audio, programmatic offerings, and native platforms. With a focus on empowering brands through cutting-edge storytelling, Ideon delivers unparalleled results for advertisers and publishers alike.
Ideon Media is the exclusive representative for numerous major global publisher companies, including BDG Media, Complex, IGN, Business Insider, VICE, UFC, Apartment Therapy Media, Reader’s Digest, Sing Tao Media Group, and many more. Ideon also owns and operates several Canadian sites, including SavvyMom, 29Secrets, and AmongMen. This massive scale reaches passion-driven Canadian audiences across entertainment, pop culture, parenting, fashion & beauty, wellness, news, technology, gaming, sports, and more.
Ideon Media’s in-house team of writers, editors, creatives, and strategists is a turnkey solution for advertisers in Canada who want to reach audiences with exciting branded and sponsored content campaigns. Paired with ROI-generating targeting and amplification, we reach the consumers who drive your business. Our team will amplify your story with turnkey editorial and video content, dynamic ad units, influencer integrations, and live streams – or extend your connection with consumers from digital to experiential, by bringing your message to life with one of our branded events.
Looking to expand your message through social media? Our influencer marketing team utilizes Tagger, a powerful creator discovery platform, to give us the data to drive our decision-making, and our years of experience working with creators give our clients a white-glove service experience.
Ideon Media's programmatic solutions feature Programmatic Guaranteed, leveraging premium inventory from trusted partners. We also offer customized Private Marketplace (PMP) solutions with contextual, behavioural, and search-based targeting across online video, display, Connected TV (CTV), and native and audio advertising tactics. Unlike many open exchange campaigns, buying through Ideon’s Premium Performance Network provides you with a dedicated site list, ensuring transparency about where your ad may be served. Additionally, we work with Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP), offering flexibility and neutrality in our approach.
In the past 15 years, Ideon Media has worked with hundreds of major brands across Canada on projects ranging from small, sponsored content programs to 360-degree campaigns that include multiple videos, large-scale events, influencers and social content creation, and extensive social and digital activation.
Ready to experience our digital expertise and access to the top-ranked networks across Canada? Reach out to us to learn more about Ideon Media and what we can do for your brand.