The Greek god Zeus was born in the Ideon cave on the east side of Mount Ida, the highest mountain in Crete.
Based on that concept of nurturing greatness, Ideon represents a place where brand messages are developed and disseminated to audiences throughout Canada and the world.
We create digital branded content programs published across our network of about 5m Canadian moms and millennials
Our clients can reach and engage their audience with maximum performance and efficiency using our range of full-service in-house solutions
We help clients meet marketing goals by developing multi-platform campaigns that employ strategic combinations of display, video, social and mobile advertising to effectively reach target audiences
With our in-house creative team we stand at the leading edge of IAB standard and rising star creative development, ensuring that client advertising archives maximum impact online
We create custom rich media ad units in-house for our clients, ensuring unique and innovative audience interaction and engagement opportunities online
We develop and distributing innovative and engaging mobile experiences across a variety of different formats, from banners to native to custom formats
Using our in-house production capabilities, we create and distribute high-quality video advertising across a number of different formats, from pre-roll to mobile video
From Twitter parties to real-world parties, our events team brings our clients’ brands together with people with unique experiences both on and offline
Working with our in-house creative team, clients have the capability to bolster brand discovery with turnkey custom content production, innovative branded integrations and tailor-made native advertising campaigns that can be strategically executed
Our social media team leverages people power to encourage social discovery for our clients, helping to amplify their brand messaging across many different social platforms while making sure content is platform-specific
Our proprietary performance and video networks and private marketplace, coupled with our proprietary data and analytics and unique campaign optimization technology, enables our clients to leverage the power of programmatic buying and real-time bidding to reach the right audience across our owned and partner properties, all while being able to optimize campaigns for maximum performance on the go
We use our extensive blogger and influencer networks to help clients leverage the voices of prolific influencers across a number of categories to deliver key brand messaging and sponsored content
President & CEO
Kevin is one of the leading digital professionals in Canada. Prior to founding Ideon, he was the original Vice President of Digital Media for Rogers Media, where he built a large sales, technology and content team from scratch and doubled digital revenues. In 1998 Kevin founded Blue Spark, one of Toronto’s leading digital agencies. His background also includes consulting stints at BCG and Accenture, undergraduate and graduate degrees from MIT and an MBA from the Harvard Business School.
Vice-President of Content, Savvy Mom Group
As VP of Content, Natalie works to help generate revenue across all Maple Media properties, establish strategic partnerships and oversees the management of recruitment and retention tactics for the SavvyMom Collective influencer network. Prior to joining Maple Media, Natalie led the growth and advancement of some of Canada’s largest lifestyle websites, including TodaysParent.com. She holds a Bachelor of Arts degree in Political Science from the University of Toronto and a post-graduate diploma in Book and Magazine Publishing from Centennial College.
Editor-in-Chief of AmongMen.com & Complex.ca
Christopher Turner is the Editor-in-Chief for Complex Canada and Maple Media’s men’s lifestyle site, AmongMen.com. He is a well-respected lifestyle journalist who has penned pieces for magazines and online sites including: Toronto Life, FASHION Magazine, IN Magazine, New York Magazine, DesignLines, Sun Media, Sympatico MSN, Huffington Post, the Kaboose Network, the Disney Network and Fashion Television.