Ideon Media

Without an audience, your story is just a diary entry

Our Story

The Greek god Zeus was born in the Ideon cave on the east side of Mount Ida, the highest mountain in Crete.

Based on that concept of nurturing greatness, Ideon represents a place where brand messages are developed and disseminated to audiences throughout Canada and the world.

We create digital branded content programs published across our network of about 5m Canadian moms and millennials

  • Our network includes leading O&O sites such as SavvyMom and 29Secrets and exclusive representation of large US publishers such as ScaryMommy, IGN, Complex and Clique
  • We create custom video and editorial content as well as events and Facebook live streams using both in-house content creators and influencers
  • Content amplification includes first-party data and proprietary social reach
  • We offer in-house editorial and production, custom creation of ad units and management of branded events
  • We are number one in Canada in parenting, beauty & fashion, male lifestyle and gaming
  • We have a unique expertise in cannabis marketing


Our clients can reach and engage their audience with maximum performance and efficiency using our range of full-service in-house solutions

Media Planning & Strategy

We help clients meet marketing goals by developing multi-platform campaigns that employ strategic combinations of display, video, social and mobile advertising to effectively reach target audiences

IAB Standard & Rising Star Creative

With our in-house creative team we stand at the leading edge of IAB standard and rising star creative development, ensuring that client advertising archives maximum impact online

Custom Rich Media Production

We create custom rich media ad units in-house for our clients, ensuring unique and innovative audience interaction and engagement opportunities online


We develop and distributing innovative and engaging mobile experiences across a variety of different formats, from banners to native to custom formats


Using our in-house production capabilities, we create and distribute high-quality video advertising across a number of different formats, from pre-roll to mobile video

Online & Offline Events

From Twitter parties to real-world parties, our events team brings our clients’ brands together with people with unique experiences both on and offline

Branded Content Production – Written & Video

Working with our in-house creative team, clients have the capability to bolster brand discovery with turnkey custom content production, innovative branded integrations and tailor-made native advertising campaigns that can be strategically executed

Social Media Amplification

Our social media team leverages people power to encourage social discovery for our clients, helping to amplify their brand messaging across many different social platforms while making sure content is platform-specific

Performance/ Programmatic/ PMP

Our proprietary performance and video networks and private marketplace, coupled with our proprietary data and analytics and unique campaign optimization technology, enables our clients to leverage the power of programmatic buying and real-time bidding to reach the right audience across our owned and partner properties, all while being able to optimize campaigns for maximum performance on the go

Blogger & Influencer Programs

We use our extensive blogger and influencer networks to help clients leverage the voices of prolific influencers across a number of categories to deliver key brand messaging and sponsored content


Our Publishing Portfolio

Maple Media, our wholly-owned and operated digital publishing company, specializes in creating unique and engaging web content that’s optimized for every device. Our roster of leading publishers cater to nine million unique Canadian visitors each month across a number of different categories

Our Team

Kevin Bartus

President & CEO 

Kevin Bartus is one of Toronto’s original digital entrepreneurs.  His first digital venture, Blue Spark, was one of the most successful digital agencies during the first dot-com boom, with clients including Rogers Media, Torstar, CBC, TVO, and The Score. From 2006 to 2008, Kevin was the original VP of Digital Media for Rogers Media, where he formed the initial team of 150 people and doubled revenues from $23M to $50M, reporting directly to the CEO.  Kevin founded Ideon Media in 2009 and Maple Media a year later. Ideon Media creates digital branded content programs published across a network of about 5m Canadian moms and millennials and is made up leading O&O sites such as, SavvyMom and 29Secrets, and exclusive representation of large US publishers such as Scary Mommy, IGN, Complex and Clique. Kevin’s background includes consulting positions at BCG and Accenture, an MBA from Harvard and undergraduate and graduate degrees from MIT.

Natalie Milne

Vice-President of Content, Savvy Mom Group

As VP of Content, Natalie works to help generate revenue across all Maple Media properties, establish strategic partnerships and oversees the management of recruitment and retention tactics for the SavvyMom Collective influencer network. Prior to joining Maple Media, Natalie led the growth and advancement of some of Canada’s largest lifestyle websites, including She holds a Bachelor of Arts degree in Political Science from the University of Toronto and a post-graduate diploma in Book and Magazine Publishing from Centennial College.

Christopher Turner

Editor-in-Chief of &

Christopher Turner is the Editor-in-Chief for Complex Canada and Maple Media’s men’s lifestyle site, He is a well-respected lifestyle journalist who has penned pieces for magazines and online sites including:  Toronto LifeFASHION MagazineIN MagazineNew York MagazineDesignLines, Sun Media, Sympatico MSN, Huffington Post, the Kaboose Network, the Disney Network and Fashion Television.

Contact Us

  • This field is for validation purposes and should be left unchanged.