Toronto, Canada, May 25, 2022 — Ideon Media announced today it will serve as the exclusive ad sales and branded content development partner for VICE Media Group (VMG), the world’s largest independent youth media group, in Canada. VMG digital properties, which include VICE.com, and Refinery29.com, reach a combined 13.3 million unique visitors in Canada per month across all platforms (GAR, GWL, Comscore, VICE Census).
The new partnership will see Ideon Media exclusively represent the commercial activity of VICE.com and Refinery29.com in Canada to brands and advertisers. This includes the sale of media advertising and sponsorships, production of branded content as well as affiliate advertising and commissions.
“VICE leaves an indelible mark on the public discourse, with impressive in-depth reporting and authentic storytelling that resonates worldwide. We’re so proud to represent VICE in Canada, and so flattered that Ideon has been given full latitude to help Canadian advertisers tell their stories on platforms like VICE and Refinery29 using Canadian talent and creators,” said Kevin Bartus, Ideon Media President and CEO.
“VICE is a true Canadian media success story, and has always been the gold standard for integrated campaigns targeting the youth demographic, and I am thrilled to be working with the company again. From best-in-class branded content, to incredible brand-sponsored events, and even cutting-edge proprietary digital ad products; VICE and Refinery29 allow brands to reach a huge Canadian audience of highly influential Gen-Z and Millennial young people in authentic and meaningful ways,” said Shawn Phelan, Vice President of Brand Partnerships, Ideon Media.
“I am delighted to be partnering with Kevin, Shawn and the team at Ideon in Canada to drive future growth across our publishing business. Our shared passion for the VICE brands, storytelling, breakthrough content solutions and our audiences will allow us to realise our ambitious growth targets in the market and to forge new opportunities with brands and advertisers,” said Luke Barnes, Chief Revenue Officer and Chief Digital Officer, EMEA, VICE Media Group.
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices across 25 countries across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and bimonthly magazine defining fashion and contemporary culture and design.
ABOUT IDEON MEDIA
Ideon Media is a Toronto-based digital firm that offers a wide spectrum of advertiser solutions with best-in-class publisher representation and wholly owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics. Ideon Media reaches a combined total of 18.6 million Canadians (Comscore, March 2022).
For more information or interview requests: Shawn Phelan at firstname.lastname@example.org