Ideon Media announces expansion in the mobile gaming advertising space with exclusive ad sales representation of Kidoz and Prado in Canada
Toronto, Canada, May 30th, 2023 — Ideon Media, Canada’s largest digital rep firm is pleased to announce a new exclusive partnership with Kidoz and Prado, the leading contextual mobile advertising network that safely reaches millions of Canadians of all ages every month.
Vancouver-based Kidoz reaches an impressive 12M+ Canadian kids, teens, and parents per month (AppFigures, February 2023). Kidoz’s advanced contextual targeting tools enable brands to reach their ideal customers with complete brand safety. Available in both French and English, Kidoz connects advertisers with audiences through data driven contextual targeting.
“We are thrilled to represent Kidoz and Prado in Canada as it complements two of our cornerstone verticals – parenting and gaming. Kidoz offers advertisers predictable results by reaching Canadians in both English and French language with impactful video creative. Their programmatic ad formats are diverse and impressive, and in addition to safely reaching kids, rewards-based gaming resonates well with teens, families and casual gaming adults,” says Kevin Bartus, President & CEO of Ideon Media.
“Ideon Media is the perfect fit for Kidoz in Canada,” said Jason Williams, Kidoz CEO. “Ideon’s leadership in Canadian Media sales is evident through their deep relationships with national and international brands. Kidoz’s high performance mobile video inventory will be made available to the advertisers who require safe and data free contextual media. Kidoz and Ideon will enable brands to reach kids, teens and families across the country safely and compliantly.”
Kidoz provides an exciting suite of services that unites kids’ brands, content publishers and families. Ideon Media is excited about the opportunity to not only bring this offering to safely reach kids but also parents and casual gamers through Prado.
ABOUT KIDOZ & PRADO
Kidoz Inc. (TSXV:KIDZ) (www.kidoz.net) owns the leading COPPA & GDPR compliant contextual mobile advertising network that safely reaches hundreds of millions of kids, teens, and families every month. Google certified, and Apple approved, Kidoz provides an essential suite of advertising technology that unites brands, content publishers and families. Trusted by Disney, Hasbro, Lego and more, the Kidoz Contextual Ad Network helps the world’s largest brands to safely reach and engage kids across thousands of mobile apps, websites and video channels. The Kidoz network does not use location or PII data tracking commonly used in digital advertising. Instead, Kidoz has developed advanced contextual targeting tools to enable brands to reach their ideal customers with complete brand safety. A focused AdTech solution provider, the Kidoz SDK and Kidoz Programmatic network have become essential products in the digital advertising ecosystem.
ABOUT IDEON MEDIA
Ideon Media is Canada’s largest digital rep firm, with several major global publisher companies under its umbrella, including Apartment Therapy Media, BDG Media, Digital Trends Media, Reader’s Digest Media, VICE Media, Vox Media, IGN, Valnet, MediaTonik and Sing Tao Media. Ideon also owns and operates several sites, including SavvyMom, 29Secrets, and AmongMen. This massive scale reaches passion-driven audiences – over 19 million unduplicated Canadian consumers (Comscore, March 2023) – across sports, entertainment, pop culture, parenting, fashion & beauty, wellness, news, tech, gaming and more. Ideon specializes in custom content programs created by its award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics.