Ideon Media

A new media world needs new media thinking

Our Story

Ideon Media is a next-generation, free-thinking media boutique. Located in the heart of downtown Toronto, Ideon was founded in 2009 by President and CEO Kevin Bartus to help Canadian advertisers efficiently reach Canadians online. In a multi-channel world, we help major Canadian advertisers and agencies connect with Canadians online in innovative ways.

We are a small but mighty media company with partners across Canada, from Montreal to Vancouver. Our clients have access to an in-house suite of full-service digital solutions, including proprietary performance and video networks, cross-platform media capabilities, custom content creation and integration, proprietary data and analytics and unique campaign optimization technology. By leveraging our partner and wholly-owned and operated websites, we combine broad reach with custom depth for our clients

We are a business driven by passion and we guarantee that our clients will never be lost in the clutter.

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Solutions

Our clients can reach and engage their audience with maximum performance and efficiency using our range of full-service in-house solutions

Media Planning & Strategy

We help clients meet marketing goals by developing multi-platform campaigns that employ strategic combinations of display, video, social and mobile advertising to effectively reach target audiences

IAB Standard & Rising Star Creative

With our in-house creative team we stand at the leading edge of IAB standard and rising star creative development, ensuring that client advertising archives maximum impact online

Custom Rich Media Production

We create custom rich media ad units in-house for our clients, ensuring unique and innovative audience interaction and engagement opportunities online

Mobile

We develop and distributing innovative and engaging mobile experiences across a variety of different formats, from banners to native to custom formats

Video

Using our in-house production capabilities, we create and distribute high-quality video advertising across a number of different formats, from pre-roll to mobile video

Online & Offline Events

From Twitter parties to real-world parties, our events team brings our clients’ brands together with people with unique experiences both on and offline

Branded Content Production – Written & Video

Working with our in-house creative team, clients have the capability to bolster brand discovery with turnkey custom content production, innovative branded integrations and tailor-made native advertising campaigns that can be strategically executed

Social Media Amplification

Our social media team leverages people power to encourage social discovery for our clients, helping to amplify their brand messaging across many different social platforms while making sure content is platform-specific

Performance/ Programmatic/ PMP

Our proprietary performance and video networks and private marketplace, coupled with our proprietary data and analytics and unique campaign optimization technology, enables our clients to leverage the power of programmatic buying and real-time bidding to reach the right audience across our owned and partner properties, all while being able to optimize campaigns for maximum performance on the go

Blogger & Influencer Programs

We use our extensive blogger and influencer networks to help clients leverage the voices of prolific influencers across a number of categories to deliver key brand messaging and sponsored content

Partners

Our Publishing Portfolio

Maple Media, our wholly-owned and operated digital publishing company, specializes in creating unique and engaging web content that’s optimized for every device. Our roster of leading publishers cater to nine million unique Canadian visitors each month across a number of different categories

Our Team

Ideon Media is a very family-oriented company and that’s why many of our multi-talented team members have been with us since day one. Our office houses over 30 staff, including dedicated sales executives, a full-time ad operations staff, an onsite editorial team, sales coordinators, campaign managers, a social media manager and an in-house creative team.

Kevin Bartus

President & CEO 

Kevin is one of the leading digital professionals in Canada. Prior to founding Ideon, he was the original Vice President of Digital Media for Rogers Media, where he built a large sales, technology and content team from scratch and doubled digital revenues. In 1998 Kevin founded Blue Spark, one of Toronto’s leading digital agencies. His background also includes consulting stints at BCG and Accenture, undergraduate and graduate degrees from MIT and an MBA from the Harvard Business School.

Michael Giles

Vice-President of Sales & Business Development

Michael is a veteran of the digital space with over 18 years of experience in sales, marketing, business development and account management. He’s driven sales success and brand development for companies,including Crave Online /Evolve Media, TorStar Digital, Can West Media works (Shaw), Labatt Breweries of Canada, Score Golf Magazine and the CHL, and has a track record of successes, from startups to smashing revenue goals.

Imran Rahaman

Vice-President of Operations

Imran is a forward-thinking operations professional with over 10 year of experience supporting growth and creating efficiencies at SME’s and startup companies. Areas of expertise include programmatic advertising and monetization, media quality, data management, business process, business intelligence, and sales operations. With an honours degree from the University of Waterloo Imran was also nominated for Young Entrepreneur of the Year Award from the K-W Chamber of Commerce.

Nathan George

General Manager of Male Lifestyle

Nathan holds over 10 years of global media strategy and sales experience with an unparalleled knowledge of the branded content space. Previous to joining Ideon Media, he served as Vice President of Sales at Defy Media in both Canadian and U.K. markets, as well as Director of Sales at BBC Worldwide. Working with such key global clients as American Express, Disney Studios, and Samsung Electronics, he has been instrumental in growing revenue streams and creating new content strategies for publishers and partners alike.

Christopher Turner

Editor-in-Chief of AmongMen.com & Complex.ca

Christopher Turner is the Editor-in-Chief for Complex Canada and Maple Media’s men’s lifestyle site, AmongMen.com. He is a well-respected lifestyle journalist who has penned pieces for magazines and online sites including:  Toronto Life, FASHION Magazine, IN Magazine, New York Magazine, DesignLines, Sun Media, Sympatico MSN, Huffington Post, the Kaboose Network, the Disney Network and Fashion Television.

Natalie Milne

General Manager of the Savvy Mom Group

As General Manager, Natalie works directly with the sales team to help generate revenue across all SavvyMom Group properties, establishes strategic partnerships to help increase traffic and subscriber growth for the SavvyMom Group and oversees the management of, recruitment and retention tactics for the SavvyMom Collective. As Editor-in-Chief, Natalie Milne oversees the editorial and marketing direction for all of SavvyMom Group’s publishing properties and directs the editorial voice for all four parenting properties. Natalie has successfully led the growth and advancement of some of Canada’s largest lifestyle websites, including Todaysparent.com, Canadianparents.com and Canadianfamily.ca. She holds a Bachelor of Arts degree in Political Science from the University of Toronto and a post-graduate diploma in Book and Magazine Publishing from Centennial College.

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Contact Us

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